Offerings
Helping leaders and organizations ask the right questions, then building the structures
to answer them.
From ecosystems and new business models to infrastructure, value chains, and service design, we turn vision into market reality.
Creating stories that shape how people think, feel, and act - moving beyond message to genuine influence.
From identity and narrative to move culture, build trust, and drive change through strategic communications and stakeholder engagement.
Understanding why people actually change, then designing experience that make new behaviors last.
We support individuals and teams through leadership, communication, and organizational workshops.
Discovering new solutions for a changing world
- Across ecosystem, business, systems, stories, and social impact
Climate IT Startup, Strategic Planning Division -V2G(Vehicle to Grid) Service Blueprint for Climate Solutions
Designed service demonstration scenarios, business strategy and development
Partners: KETEP, Hyundai E&C, 60Hz, Hyundai Motor, SOCAR, 42dot, LG Uplus, and KEPCO, etc.
Mobility Innovation Platform, Accelerating and Business Strategy Unit - Micro EV Service for Eco-Friendly Cities
Led business strategy, planning, development, and branding for micro EV mobility services.
Partners: Ministry of Trade, Industry and Energy, SOCAR, KATECH, JDC, KAIST, and Yonsei University Urban Planning and Engineering
Location: Seoul, Gyeonggi, Daejeon, Mokpo, Jeju island
Korea Federation of Banks - Financial Education Campaign with AR Gamified Learning
Directed The Lost City, an immersive AR-Based financial education game designed to improve financial literacy through simulation and interactive learning.
Partners: Korea Federation of Banks, Financial Supervisory Service, Bank of Korea, Shinhan Bank, and other financial institutions
Sponsor: Apple Korea
Location:
Yeouido and Myeongdong banking district
Bank of Korea, Shinhan Bank, Hana Bank, Kakao Bank, etc.
Seoul Metropolitan Government - Policy Campaign and Gamified Public Communication
Directed Colorful City, a gamified public campaign designed to engagement and policy communication for Seoul citizens.
Cheongju City - UNESCO Jickji Cultural Heritage Experience with a gamified tour
Directed Jikji 1377, an experiential campaign and tour-based game that introduce cultural meaning of Jikji.
Partners: Cheongju Arts Center, Early Printing Museum, Museum of Korean Printing, related cultural institutions
2020~22 Gucci - Luxury Wellness, Color-led Experience for VIP
Planned and delivered color-led wellness experiences for VIP clients.
Location: Seoul, Gyeonggi, Incheon, Gwangju, Busan, etc.
2020~22 Samsung Bespoke -Color-led Wellness Lifestyle Experience and Brand Event
Designed and delivered a lifestyle-centered wellness experience through color, feeling and sensory engagement.
2014~ Samsung Electronics, various teams - Wellness Workshop
Designed and facilitated experiential workshops and programs for multiple teams.
Theme: Leadership, Communication, Team Building & Stress Relief
Projects across climate tech, mobility, game, culture and wellness
Luminescence I Luminosity Director
LUMINA Consulting Co. CEO
Former International Color healing Association Founder
Former Gamification Lab LUMINA co, ltd Founder
Former Colortherapy Lab LUMINA Founder
Specialities
Business Strategy I Development I System Design
Data Based Communications I Influence
Brand Experience I Creation
더블클릭하여 내용 수정. 단락 구분(P 태그)은 Enter로,
줄 바꿈(BR 태그)은 Shift + Enter 로 사용할 수 있습니다.
Offerings
Helping leaders and organizations ask the right questions, then building the structures to answer them.
From ecosystems and new business models to infrastructure, value chains, and service, we turn vision into market reality.
Coordinating technology, data, and user experience into systems that improve daily life.
Designing services and digital strategies that serve people needs, translating complexity into human-centered solutions.
줄 바꿈(BR 태그)은 Shift + Enter 사용할 수 있습니다.
Creating stories that shape how people think, feel, and act - moving beyond message to genuine influence.
From identity and narrative to move culture, build trust, and drive change through strategic communications and stakeholder engagement.
Designing campaigns, events, and public-facing experiences that drive participation.
Immersive experiences that bring ideas to life and build authentic connections between brands.
Understanding why people actually change, then designing experience that make new behaviors last.
We support individuals and teams through leadership, communication, and organizational workshops.
Designing wellness programs that reconnect people with balance, insight, and renewal.
Color-led and human-centered experiences that support personal and organizational wellness and growth.
Offerings
Helping leaders and organizations ask the right questions, then building the structures to answer them.
From ecosystems and new business models to infrastructure, value chains, and service, we turn vision into market reality.
Coordinating technology, data, and user experience into systems that improve daily life.
Designing services and digital strategies that serve people's needs, translating complexity into human-centered solutions.
줄 바꿈(BR 태그)은 Shift + Eter 사용할 수 있습니다.
Creating stories that shape how people think, feel, and act - moving beyond message to genuine influence.
From identity and narrative to move culture, build trust, and drive change through strategic communications and engagement.
Designing campaigns, events, and public-facing experiences that drive participation. Immersive experiences that bring ideas to life and build authentic connections between brands.
Designing various programs that reconnect people with balance, insight, and renewal.
human-centered experiences that support personal and organizational wellness and growth.
Designing wellness programs that reconnect people with balance, insight, and renewal.
Human-centered experiences that support personal and organizational wellness and growth.
Discovering new solutions for a changing world
- Across ecosystem, business, systems, stories, and social impact
Climate IT Startup, Strategy Planning Division- V2G(Vehicle to Grid) Service Blueprint for Climate Crisis Solution
Designed service demonstration scenarios, business development
Partners: KETEP, Hyundai E&C, 60Hertz, Hyundai Motor, SOCAR, 42dot, LG Uplus, and KEPCO, etc.
Mobility Innovation Platform, Accelerating and business strategy unit - Micro EV Service for Eco-Friendly Cities
Led business strategy, planning, development, and branding for micro EV mobility services.
Partners: Ministry of Trade, Industry and Energy, SOCAR, KATECH, JDC, KAIST , and Yonsei University Urban Planning and Engineering
Location: Seoul, Gyeonggi, Daejeon, Mokpo, Jeju island
Korea Federation of Banks - Financial Education Campaign with AR Gamified Learning
Directed The Lost City, an immersive financial education combining AR technology and a simulation-based adventure game
Partners: Korea Federation of Banks, Financial Supervisory Service, Bank of Korea, Shinhan Bank, and other financial institutions
Sponsor: Apple Korea
Location: Yeouido and Myeongdong banking district - Bank of Korea, Shinhan Bank, Hana Bank, Kakao Bank, etc.
Seoul Metropolitan Government - Policy Campaign and Gamified Public Communication
Directed gamified public campaigns to make policy communication more engaging and accessible.
Cheongju City - UNESCO Jickji Cultural Heritage Experience with a gamified tour
Directed an experiential campaign and tour-based game around the cultural meaning of Jikji.
Partners: Cheongju Arts Center, Early Printing Museum, Museum of Korean Printing, related cultural institutions
2020~22 Gucci - Luxury Wellness, Color-led Wellness Experience for VIP
Planned and delivered color-led wellness experiences for VIP clients.
Location: Seoul, Gyeonggi, Incheon, Gwangju, Busan, etc.
2020~22 Samsung Bespoke -Color led Wellness Lifestyle Experience and Brand Event
Designed and delivered a lifestyle-centered wellness experience through colortherapy and sensory engagement.
2018~ Samsung Electronics, various teams - Wellness Workshop
Designed and facilitated experiential workshops and programs for multiple teams.
Theme: Leadership, Communication, Team Building & Stress Relief Workshops
Projects across climate tech, mobility, game, education and wellness
Luminescence lab. Luminosity Director
LUMINA Consulting Co. CEO
Former International Color healing Association Founder
Former Gamification Lab LUMINA co, ltd Founder
Former Colortherapy Lab LUMINA Founder
Specialities
Business Strategy I Development I System Design
Data Based Communications I Influence
Brand Experience I Creation
