Fields of Work
Social innovation group create innovation initiatives and collaborative ecosystems across public sectors, technology, and culture- accelerating innovation and addressing technological and societal challenges through open innovation, governance, and social impact.
Journal and library exploring meditation, science, technology for conscious leadership, mental wellness, and new ways of living in the AI Era.
Holistic healing center offering meditation, healing, and metaphysics learning for consciousness growth.
Discovering new solutions for a changing world
- Across ecosystem, business, systems, stories, and social impact
Climate IT Startup, Strategic Planning Division -V2G(Vehicle to Grid) Service Blueprint for Climate Solutions
Designed service demonstration scenarios, business strategy and development
Partners: KETEP, Hyundai E&C, Hyundai Motor, SOCAR, 42dot, LG Uplus, and KEPCO, etc.
Mobility Innovation Platform, Accelerating and Business Strategy Unit - Micro EV Service for Eco-Friendly Cities
Led business strategy, planning, development, and branding for micro EV mobility services.
Launched a service targeting approximately 14% of the South Korean population
Partners: Ministry of Trade, Industry and Energy, KATECH, JDC, KAIST, and Yonsei University Urban Planning and Engineering
Location: Seoul, Gyeonggi, Daejeon, Mokpo, Jeju island
Korea Federation of Banks - Financial Education Campaign with AR Gamified Learning
Directed The Lost City, an immersive AR-Based financial education game designed to improve financial literacy through simulation and interactive learning.
Hosted events at approximately 50 universities, middle, and high schools
Partners: Korea Federation of Banks, Financial Supervisory Service, Bank of Korea, Shinhan Bank, and other financial institutions
Sponsor: Apple Korea
Location:
Yeouido and Myeongdong banking district
Bank of Korea, Shinhan Bank, Hana Bank, Kakao Bank, etc.
Seoul Metropolitan Government - Policy Campaign and Gamified Public Communication
Directed Colorful City, a gamified public campaign designed to engagement and policy communication for Seoul citizens.
Approximately 100 participants submitted policy ideas to the Seoul Metropolitan Government
Cheongju City - UNESCO Jickji Cultural Heritage Experience with a gamified tour
Directed Jikji 1377, an experiential campaign and tour-based game that introduce cultural meaning of Jikji.
Approximately 10,000 Cheongju citizens and tourists participated over 6 days
Partners: Cheongju Arts Center, Early Printing Museum, Museum of Korean Printing, related cultural institutions
2020~22 Gucci - Luxury Wellness Experience for VIP
Planned and delivered lifestyle-centered wellness experiences for VIP clients.
Location: Seoul, Gyeonggi, Incheon, Gwangju, Busan, etc.
2020~22 Samsung Bespoke - Wellness Lifestyle Experience and Brand Event
Designed and delivered a lifestyle-centered wellness experience through color, feeling and sensory engagement.
2014~ Samsung Electronics, various teams - Wellness Workshop
Designed and facilitated experiential workshops and programs for multiple teams.
Theme: Leadership, Communication, Team Building & Stress Relief
Across climate tech, mobility, game, education, culture and wellness
Luminescence · Luminosity Director
LUMINA Social Innovation Group CEO
Former International Color healing Association Founder
Former Gamification Lab LUMINA co, ltd Founder
Former Colortherapy Lab LUMINA Founder
Specialities
Meditation · Metaphysics Guide
Business Strategy · Development · System Design
Data Science-Based Communication · Influence
Brand Experience · Creation
Consciousness, Creativity, and systems
for the future of Living
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Fields of work
Social innovation group create innovation initiatives and collaborative ecosystems across public sectors, technology, and culture- accelerating innovation and addressing technological and societal challenges through open innovation, governance, and social impact.
Journal and library exploring meditation, science, technology for conscious leadership, mental wellness, and new ways of living in the AI Era.
Holistic healing center offering meditation, healing, and metaphysics learning for consciousness growth.
Discovering new solutions for a changing world
- Across ecosystem, business, systems, stories, and social impact
Climate IT Startup, Strategy Planning Division- V2G(Vehicle to Grid) Service Blueprint for Climate Crisis Solution
Designed service demonstration scenarios, business development
Partners: KETEP, Hyundai E&C, Hyundai Motor, SOCAR, 42dot, LG Uplus, Gachon University, and KEPCO, etc.
Mobility Innovation Platform, Accelerating and business strategy unit - Micro EV Service for Eco-Friendly Cities
Led business strategy, planning, development, and branding for micro EV mobility services.
Launched a service targeting approximately 14% of the South Korean population
Partners: Ministry of Trade, Industry and Energy, KATECH, JDC, KAIST , and Yonsei University Urban Planning and Engineering
Location: Seoul, Gyeonggi, Daejeon, Mokpo, Jeju island
Korea Federation of Banks - Financial Education Campaign with AR Gamified Learning
Directed The Lost City, an immersive financial education combining AR technology and a simulation-based adventure game
Hosted events at approximately 50 universities, middle, and high schools
Partners: Korea Federation of Banks, Financial Supervisory Service, Bank of Korea, Shinhan Bank, and other financial institutions
Sponsor: Apple Korea
Location: Yeouido and Myeongdong banking district - Bank of Korea, Shinhan Bank, Hana Bank, Kakao Bank, etc.
The Kukmin Daily →
Seoul Metropolitan Government - Policy Campaign and Gamified Public Communication
Directed gamified public campaigns to make policy communication more engaging and accessible.
Approximately 100 participants submitted policy ideas to the Seoul Metropolitan Government
Cheongju City - UNESCO Jickji Cultural Heritage Experience with a gamified tour
Directed an experiential campaign and tour-based game around the cultural meaning of Jikji.
Approximately 10,000 Cheongju citizens and tourists participated over 6 days
Partners: Cheongju Arts Center, Early Printing Museum, Museum of Korean Printing, related cultural institutions
2020~22 Gucci - Luxury Wellness Experience for VIP
Planned and delivered lifestyle-centered wellness experiences for VIP clients.
Location: Seoul, Gyeonggi, Incheon, Gwangju, Busan, etc.
2020~22 Samsung Bespoke - Wellness Lifestyle Experience and Brand Event
Designed and delivered a lifestyle-centered wellness experience through colortherapy and sensory engagement.
2018~ Samsung Electronics, various teams - Wellness Workshop
Designed and facilitated experiential workshops and programs for multiple teams.
Theme: Leadership, Communication, Team Building & Stress Relief Workshops
Projects across climate tech, mobility, game, education, culture, and wellness
Luminosity · TheLuminescence Director
LUMINA Social Innovation Group CEO
Former International Color healing Association Founder
Former Gamification Lab LUMINA co, ltd Founder
Former Colortherapy Lab LUMINA Founder
Specialities
Meditation · Metaphysics Guide
Business Strategy · Development · System Design
Data Science-Based Communications · Influence
Brand Experience · Creation
